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a battle between loud and soft, even us

a battle between loud and soft, even us

last month, “business of fashion" wrote “the men’s fashion week that ended was mostly a battle between the quiet and the bold; the volume turned up or kept low". we feel this dialect in our creations, not only when it comes to volume but even in the meaning. our tailoring skills remain bold but our idea of minimalism is always affirmative.

pam huggies + pam earrings

we try to create seductive pieces, but also sharp ones with a voice that says something to our inner person. despite our soft presence, our brand defines as a strong voice in the jewelry market and it focus on the past generations linking each piece to impalpable feelings.

magda earrings + constantin earrings

jewelry can be light and easy because it's “just an accessory” or it can be worn as something that is part of your own expression and identity. we don't believe in cheap, fast pieces. the momentum as an consumption is something that does not meet our requirements. for us, we are back in the old perception that things are worth it only if they are durable for us. 

so bold or soft, the most significant factor at cinco, is to create jewelry that's exquisite, tailored with an elegance you can wear at any age.


li furtado is the founder and creative director of CINCO. born in '82 in alentejo, portugal she graduated in geography from the university of coimbra. after working for 10 years as a consultant, she quit her job to follow her dream and love for fashion. with a creative and restless mind, she is driven by new ideas and her focus is to always have time to enjoy life with her family.

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