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world of luxury advertising: five ads worth their salt

world of luxury advertising: five ads worth their salt

the best luxury video ads take us into a world where luxury is a tangible reality. luxury advertising has become an art form that captivates, inspires and engages audiences. it's not just advertising... today I bring you the best luxury ads of the last decade!

if we were looking for a brand that makes an ad look like a hollywood film, burberry is the answer. they are definitely the masters of luxury advertising: "night creatures" and "festive" campaigns are also ads worth their salt! today, however, I'm going to take the cake for their "open spaces" campaign.

the essential detail lies in the movement of the models, which soar and float in the air when the wind kicks up. watching the ad becomes even more captivating as each model performs a variety of aerial acrobatics. the purpose of the advertisement is to demonstrate how their clothing pushes boundaries, much way the models in the film defy gravity. burberry shown their creativity. everything you might want from a hollywood film is in this advertisement: excitement, action, and eye-catching visuals and and fascinating concept.

one of the world’s most iconic fashion brands, prada, did it again. this month, prada released another spectacular ad. scarlett johansson is the focus of galleria campaign, which honors both the art of cinema and her acting skills. director jonathan glazer captured johansson in her element and demonstrating the limitless potential for self-improvement that characterizes an actor's talent. johansson uses the prada galleria bag as more than just an accessory — rather, it's an integral part of her daily existence, demonstrating the bag's usefulness and adaptability. the bag's persona may change and evolve, much like johansson's performance.

a woman enters a lift and presses a button labelled 'moon'. as she rises, she is joined by three other people, all adorned with exquisite chanel jewelry from the camélia collection. the message is so simple that it works instantly!! chanel showcased the jewelry in a warm colour scheme that goes so well with the collection.

we are all aware of the different realms that gucci transports us in their video advertisements! the bizarre and fantastical world of wild creatures, oddball characters, and colorful apparel is presented in this campaign video. alessandro michele's film captures the brand's innovative and diverse take on luxury, drawing viewers into a magical story that highlights gucci's distinct style.

versace is known for its bold and daring designs, reflecting confidence and strength. this is one of those luxury ads that proves a little spunk can make a big impact. while watching the ad, you can’t help but admire versace’s style and the respect that’s demanded when you hear its name at the end. it makes the audience feel exclusive and elevated, now that they know how to really pronounce the luxury brand’s name — the coolest concept ever with the best looks ever.

sofia torres is the digital media designer at CINCO. born in '97, she believes her strong passion for what she does enables her to create meaningful work. her educational background includes a master in multimedia design at the university of coimbra. since day one, she's loving working at CINCO. 

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